As head of ecommerce and co founder of MyBinding.com, I am responsible for website development, customer retention and marketing expansion. However, at heart, I am a true entrepreneur. I love to find new and creative ways to acquire customers, expand sales and maintain profitability.
In 2003, I developed and launched the initial MyBinding.com website and brand. From the time I developed and launched the original site, the company has maintained a double digit growth rate every year expanding market share in a declining industry. Much of this growth has come through search engine optimization, content development and social media. In the beginning, I did many of the marketing tasks myself. Today, I manage a team of thirteen marketing professionals and developers working together to build the MyBinding brand.
In addition to my responsibilities in ecommerce marketing, I have also played a number of different roles at MyBinding over the years. I have managed most of the departments inside the organization including: accounting/finance, warehouse, purchasing, order entry, customer service and IT. Working with teams I have helped to develop many of the processes for the organization and have ownership/management responsibility for all of the major technical systems inside the organization including: CRM, CMS, Ecommerce Platform, ERP and OMS.
In 2014, I spearheaded the project to replatform the MyBinding site from it legacy roots to Magento Enterprise. Development of the new site was completed in approximately six months and the site launched on budget and on time. The new platform resulted in immediate growth in both traffic and revenue for the company.
I am also a frequent speaker at conferences and events related to online retailing, entrepreneurship, growth hacking and internet marketing. I have spoken at a number of events including Etail East/West, Magento Imagine, Internet Retailer Web Design, Mozcon and several industry events. I have also been interviewed for and quoted in a number of major publications and blogs. You can find a list here.
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